Page 9 - Texas811 Magazine 2021 Issue 3
P. 9

Spread the Word with
Everything is bigger in Texas, including our 2021 National Safe Digging Month Campaign. One of our goals for 2021 is to drive down damages. One way we can do this is by increasing awareness around 811 and safe digging practices.
At the end of 2019, Texas811 researched 505 Texas homeowners. We learned that 74% didn’t know that “call before you dig” is the law. That’s something we need to change. This led to the theme of our NSDM campaign #GrowThe24, asking everyone who hears our message to share it with others.
With more than twenty-nine million people in
Texas, communicating important information can be challenging. Achieving success with spreading the word of ANYTHING here takes a big voice. We need help!
Reaching all Texans with the safe digging and it’s the law messages requires a bigger voice than any of us
have alone. That’s why we believe it takes all industry stakeholders – utility operators, excavators, locators, and Texas811 -- to spread the word of safe digging across the state.
We asked all industry stakeholders to join us in our April National Safe Digging Month (NSDM) campaign Spread the Word. For the first time, Texas811 provided social media toolkits for members and excavators to assist with NSDM messages and graphics.
Our 2021 National Safe Digging Month campaign was one of the largest we’ve ever had. The campaign included radio ads, social media posts, social media contests, geofencing, and tv ads. For the social media contest, we gave away two custom pellet grill packages.
Stay tuned to our social media to see how we will continue to Spread the Word for 811 Day.
2021, Issue 3
Texas811 • 7

   7   8   9   10   11