Page 10 - Texas811 Magazine 2021 Issue 1

WBe Part of The Solution
ith more than twenty- Digging Month (NSDM) campaign that 75.5% didn’t know that “call
nine million people in Spread the Word. Texas811 will before you dig” is the law. That’s Texas, communicating provide media toolkits for members something we need to change. One of important information and excavators to assist with NSDM the themes of our NSDM campaign
can be challenging. Achieving success messages and graphics. is #GrowThe24, asking everyone who
with spreading the word of ANYTHING here takes a big, big voice. We need help!
Reaching all Texans with the safe digging and it’s the law messages requires a bigger voice than any of us have alone. That’s why we believe it takes all industry stakeholders – utility operators, excavators, locators, and Texas811 -- to spread the word of safe digging across the state.
We’re asking all industry stakeholders to join us in our April National Safe
Shakheana Fields, Texas811’s Director of Marketing Communications, says “Our 2021 National Safe Digging Month campaign will be one of the largest we’ve ever had. The campaign will include radio, social media, virtual contests, geofencing and Google ads.” We’ll be giving away two pellet grills with accessories.
At the end of 2019, Texas811 researched 505 Texas homeowners. We learned
hears our message to share it with others.
“We think growing the percentage
of Texans who are aware of and participate in the 811 System is such an important goal that Texas811 may continue with the message throughout 2021,” Fields said.
For more information and how to participate in the contest, go to www. Texas811.org/GrowThe24.
8 • Texas811 2021, Issue 1